Privacy Policy
Final Word — finalword.cz
Last updated: July 21, 2026
This Privacy Policy explains how E.S. Best s.r.o., with its registered office at Ovenecká 78/33, 170 00 Prague 7, Czech Republic, company identification number (IČO) 26191458 (“we,” “us,” or the “Publisher”), collects, uses, and protects personal data of visitors and subscribers to the Final Word (the “Service”), in accordance with Regulation (EU) 2016/679 (the “GDPR”) and applicable Czech data protection law.
If you have any questions about this Policy or how your data is handled, contact us at info@finalword.cz or by post at the address above.
1. Who We Are
We are the data controller for the personal data described in this Policy. E.S. Best s.r.o. publishes the Final Word, a free internet news bulletin covering the Czech Republic.
Data Protection Contact: info@finalword.cz. We have not appointed a dedicated Data Protection Officer.
2. What Personal Data We Collect
| Category | Examples | Source |
|---|---|---|
| Identity & contact data | Name, email address | Provided directly when you subscribe or unsubscribe |
| Subscription data | Subscription type, start/renewal date, delivery preferences | Generated when you sign up |
| Communications | Emails or messages you send us (e.g., support or subscription requests) | Provided directly by you |
| Technical & usage data | IP address, browser type, device information, pages visited, cookie identifiers | Collected automatically via our website and analytics/cookie tools |
The Final Word is currently offered free of charge, so we do not collect billing or payment information. If a paid plan is introduced in the future, this Policy will be updated accordingly.
We do not knowingly collect special categories of data (e.g., health, political opinions, religious beliefs) about our subscribers, and we ask that you not include such information in correspondence with us.
3. How We Use Your Data and Our Legal Basis
| Purpose | Legal basis (GDPR Art. 6) |
|---|---|
| Creating and managing your subscription; delivering the Final Word | Performance of a contract (Art. 6(1)(b)) |
| Responding to inquiries and providing customer support | Performance of a contract / legitimate interest (Art. 6(1)(b)/(f)) |
| Website analytics and improving our Service | Legitimate interest (Art. 6(1)(f)), or consent where required for non-essential cookies (Art. 6(1)(a)) |
| Sending service-related notices (e.g., changes to your subscription) | Performance of a contract / legitimate interest |
| Optional marketing communications | Consent (Art. 6(1)(a)), withdrawable at any time |
| Complying with legal obligations (e.g., regulatory or record-keeping requirements) | Legal obligation (Art. 6(1)(c)) |
4. Cookies and Similar Technologies
Our website uses cookies and similar technologies to operate correctly, remember your preferences, and understand how visitors use the site. Strictly necessary cookies do not require consent; analytics and any marketing cookies are only set with your consent, which you can give or withdraw via our cookie settings. Details on the specific cookies used, their purpose, and retention periods are available in the cookie settings.
5. Who We Share Your Data With
We do not sell personal data. We may share personal data with:
- Service providers/processors who act on our instructions, such as email delivery/newsletter platforms, hosting providers, and analytics providers, under written data processing agreements consistent with GDPR Art. 28.
- Professional advisers (e.g., accountants, lawyers) where necessary.
- Public authorities where required by law (e.g., tax authorities, law enforcement).
- A successor entity in the event of a merger, acquisition, or sale of assets, subject to equivalent protections.
6. International Data Transfers
Some of our service providers (for example, email delivery or analytics platforms) may be located outside the European Economic Area (EEA), including in the United States. Where personal data is transferred outside the EEA, we rely on appropriate safeguards recognized under GDPR, such as the European Commission’s Standard Contractual Clauses, or transfers to providers covered by an adequacy decision (e.g., the EU-U.S. Data Privacy Framework, where applicable). You may request further information about these safeguards by contacting us.
7. Data Retention
We retain personal data only as long as necessary for the purposes described in this Policy:
- Subscriber/account data: for the duration of your subscription and for 3 years after cancellation, to handle renewals, disputes, or legal claims.
- Marketing consent records: until consent is withdrawn, plus a reasonable period to evidence compliance.
- Website/analytics data: typically 14 months, per the settings of our analytics provider.
8. Your Rights
Under the GDPR, you have the right to:
- Access the personal data we hold about you
- Rectify inaccurate or incomplete data
- Erase your data (“right to be forgotten”), subject to legal exceptions
- Restrict processing in certain circumstances
- Data portability for data you provided to us, processed by consent or contract
- Object to processing based on legitimate interest, including direct marketing
- Withdraw consent at any time, without affecting the lawfulness of prior processing
- Lodge a complaint with the Czech Office for Personal Data Protection (Úřad pro ochranu osobních údajů) or your local supervisory authority
To exercise any of these rights, contact us at info@finalword.cz. We will respond within one month, as required by law. You can find the Czech supervisory authority at uoou.gov.cz.
9. Unsubscribing
You can unsubscribe from the Final Word at any time in your profile settings, via the unsubscribe link included in every email, or by emailing us at info@finalword.cz. Unsubscribing stops delivery of the bulletin; we may retain limited records as described in Section 7.
10. Security
We apply appropriate technical and organizational measures (such as access controls, encryption in transit, and restricted internal access) to protect personal data against unauthorized access, loss, or misuse. No system is completely secure, and we encourage you to contact us promptly if you suspect any unauthorized access to your data.
11. Children's Privacy
Our Service is intended for adults and is not directed at children. We do not knowingly collect personal data from individuals under 16. If you believe a child has provided us with personal data, please contact us so we can delete it.
12. Changes to This Policy
We may update this Policy from time to time to reflect changes in our practices or legal requirements. The “Last updated” date at the top indicates the most recent revision. Material changes will be communicated via our website or, where appropriate, by email.
13. Contact Us
E.S. Best s.r.o.
Ovenecká 78/33, 170 00 Prague 7, Czech Republic
Email: info@finalword.cz